in between the shoppings i managed to walk the line for a time.
there is little to report besides that i got to tell the story again to someone who stopped me because "i see you here every day".
there were two cars where they honked and waved with mighty enthusiasm, and two cars where the occupants made some sort of gesture but between windshield glare and the other things i have to pay attention to for my safety, i could not tell if the gestures were supportive or not. they felt sort of like thumbs up, but i couldn't see clearly enough to be sure.
it is about branding and about building an automatic association between that church, that corner, and this sign.
often when i can see people read the sign, their eyes go to the church sign and then to the steeple and i know that in their minds a connection has just been reinforced.
people do not have to agree with what i am doing for this principle to be effective.
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